News & Insights 28 November 2023

Donate to our Big Give Christmas Challenge this Giving Tuesday

In 2012, in the heart of New York City, the seeds of Giving Tuesday were sown with a vision to inspire a wave of radical generosity and celebrate the act of giving. Since then, it has grown into a global movement, motivating millions to contribute their time and resources to charities and communities in need.

Each year, on November 28th, following the Thanksgiving festivities and the shopping frenzy of Black Friday and Cyber Monday, Giving Tuesday is commemorated with the hope that the spirit of giving will capture the attention of people who’ve just enjoyed a shopping spree, encouraging them to donate and volunteer.

Giving Tuesday marks the start of The Big Give Christmas Challenge 2023, which will run for one week until the 5th of December. Action Tutoring is taking part in the challenge for the fourth time, with our biggest target yet!

Our Big Give Christmas Challenge 2023

The Big Give Christmas Challenge is the UK’s largest match-funding campaign. A match-funded campaign consists of a “match-fund” pot that is used to double online donations made during campaign week. This means that one donation has twice the impact! 

Our target this year is bigger than ever – £6,000. From 28th November – 5th December, any amount we raise will be doubled from our pledge fund, generously added to by our pledgers and champion funders, the Scouloudi Foundation.

The raised amount will go towards vital programme delivery, providing pupils with high-quality workbooks and noise-cancelling headphones, and tutors with enhanced DBS checks.

#YouInspiredMe: The power of educators

Our 2023 Big Give Christmas Challenge is on the theme #YouInspiredMe, spotlighting the remarkable influence of teachers and tutors on the lives of young individuals and the enduring impact of their efforts well into adulthood. We want to thank these exceptional educators whilst recognising the importance of education during this festive time of giving.

We firmly believe that everyone possesses something unique to give, whether it’s their skills, knowledge, money, time, or simply their voice to champion a cause close to their heart.

A pupil receiving tutoring

The recent challenges with giving against the growing need

We all recognise that the past year has brought its own set of challenges. A global pandemic, rising inflation, and the ongoing conflicts in Ukraine and Gaza have all put a strain on people’s capacity to give. According to the CAF’s 2023 UK Giving Report, giving has still not recovered to pre-pandemic levels and the cost-of-living crisis has led a quarter of people to alter their charitable behaviours or are planning on doing so. 

Volunteering levels have also declined, with 1.6 million fewer volunteers than five years ago.

Despite these challenges, our pupils need support more than ever. The academic attainment gap is at its widest in a decade and the demand for tutoring in schools continues to rise. We cannot stand idly by as disadvantaged children struggle to meet expected performance standards and face limited opportunities for future careers.

Your contribution, no matter how big or small, can make a lasting impact. This Giving Tuesday and for the Big Give Christmas Challenge, support us to ensure more children receive necessary academic support.

A pupil excited about tutoring

How to give and support our work

Donate to our Big Give Christmas Challenge on our campaign page from November 28th to December 5th. Don’t forget that your donation will be doubled! One donation equals twice the impact.

Volunteer as a tutor – You can tutor students in English or maths at primary or secondary levels, either online or in-person, dedicating just one hour per week.

If you’re unable to give your time or make a donation, you can still support our cause by spreading the word. Share this blog with friends, family, and on your social media platforms, using our hashtag #YouInspiredMe

As we celebrate Giving Tuesday, let’s continue to support the causes close to our hearts. Kindness and acts of generosity are essential to empowering children and young people to unlock their academic potential. Together, we can make a difference and inspire change.

Our Big Give campaign video